Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
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References in periodicals archive ?
Probably the highest profile of these is the spinning out of businesses based on university-owned intellectual property.
The successor to the FCS program is expected to called the Army Brigade Combat Team Modernization (ABCTM) program, which will be responsible for developing and fielding a new ground combat vehicle (GCV) and spinning out remaining FCS technologies to the Army's 73 BCTs.
Spinning out New Ventures: A Typology of Incubation Strategies from European Research Institution, Journal of Business Venturing, 20 (2) 183-216