Spin

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Spin

To attempt to present a situation in the best possible light. For example, a political operative may attempt to spin a situation in which a candidate who took a bribe by saying it was a gift or donation. The term is somewhat derogatory, but is common in business as well as politics. See also: Jawboning.
References in periodicals archive ?
Since 2014, 13 university spin outs have joined London Stock Exchanges markets raising 2.