Table 1: Intercoder Reliability Variables Cohen's Kappa Objective .92 Format .93 Length 1.00 Message Strategy .91 Ration .95 Acute .92 Routine .89 Ego .98 Sensory .90 Social 1.00 Group Appeals .98 Individual Appeals .89 Soft-sell
Appeals 1.00 Hard-sell Appeals .94 Tradition/Elderly Appeals 1.00 Modern/Youth Appeals .97 Country-of-Origin 1.00 Product categories .98 Table 2: Descriptives of Variables by Website Variables China U.S.
Second, few claims folks (perhaps few folks in business today) have good listening skills or have the patience, knowledge and ability to use the soft-sell
. They would prefer to simply "quote the policy" in a hard-sell approach.
The most commonly used in advertising are complex arguments and soft-sell
approach requires an intimate knowledge of the products being sold.
Critics of the Christian right might dismiss Reed's new mainstream soft-sell
as the public-relations device it most certainly is.
So it pays to soft-sell
. Here are some ways to get attention and exposure without becoming annoying:
But--and this was certainly one of the most important lessons--like most SERE students, we had found the "soft-sell
" approach harder to beat.
She took a soft-sell
approach to her initial announcement, putting out a video that blended shots of natural scenery around the state with clips of her talking to people in cafes and subway stations as she pledged in a voice-over to fight for the people.
But answering a question on LinkedIn is an opportunity to soft-sell
yourself and your firm while also connecting with people outside of your network.
It's a soft-sell
approach, very educational, that entices and seduces consumers to the concept that accessories provide the warmth in a home.
Lawlor amusingly expresses her increasing impatience with the men in her life, while Donovan has the insidious soft-sell
of the velvet-gloved, iron-fisted salesman down pat, but is less edifying in delineating Alan's personal life, being far too timorous around his aggressive mistress to be a convincing object of desire; only scenes that lack precision and total clarity are the romantic interludes between the illicit lovers.
SEAT is one manufacturer planning a soft-sell