soft sell

(redirected from soft-sell)
Also found in: Dictionary, Thesaurus, Encyclopedia.
Related to soft-sell: hard sell

Soft Sell

An advertisement that subtly encourages the target to purchase the product. For example, a soft sell commercial may state the advantages to a product with or without specifically asking a customer to buy it. A soft sell contrasts with a hard sell, which is more demanding.

soft sell

a gentle and indirect approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can appeal to more discerning prospective buyers who require more objective information about a product. See HARD SELL.
Mentioned in ?
References in periodicals archive ?
And while that's obviously balderdash, it's the first time in many centuries that Schama got too glib - and even then, he still manages to imbue the soft-sell sheen of history with insight.
Rover also plans a soft-sell for the replacement Mini, due in a few years.
Loyalty Driver's fully-automated process means dealerships can be up and running with their own branded e-newsletter quickly, and IMN's unique soft-sell approach of combining informative, engaging content with attractive offers and lead-generating tools keep opt-outs low.
Then, once they've got them on the line, why not give them a soft-sell sales pitch?
IMN Loyalty Driver is a fully managed, monthly e-newsletter service for auto dealers, with valuable lifestyle and soft-sell content to maintain customers' interest and loyalty to their dealerships.
The calls are directed to specific former donors and are of a very soft-sell nature.
Holman Autowise includes a mix of lifestyle and soft-sell articles to engage every member of the car-buying household.
The subtle, soft-sell advertising uses unconventional film techniques, including slow motion and black-and-white footage, to draw the viewer into highly compelling scenes that feature men and women interacting in a variety of social occasions.
How to use content to engage customers while driving sales--E-newsletters offer a vehicle for combining soft-sell articles with time-sensitive information and other special offers, and for following up with strong calls to action.
Tom can't bear to watch the brutal realities of the miniseries ``Roots,'' yet watches passively as an episode of ``The Partridge Family'' soft-sells racial issues.