soft sell

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Soft Sell

An advertisement that subtly encourages the target to purchase the product. For example, a soft sell commercial may state the advantages to a product with or without specifically asking a customer to buy it. A soft sell contrasts with a hard sell, which is more demanding.

soft sell

a gentle and indirect approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can appeal to more discerning prospective buyers who require more objective information about a product. See HARD SELL.
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References in periodicals archive ?
Second, few claims folks (perhaps few folks in business today) have good listening skills or have the patience, knowledge and ability to use the soft-sell.
A soft-sell message is a subtle one that allows for different interpretations, persuades by suggestion, and makes no direct request for action or change.
Lawlor amusingly expresses her increasing impatience with the men in her life, while Donovan has the insidious soft-sell of the velvet-gloved, iron-fisted salesman down pat, but is less edifying in delineating Alan's personal life, being far too timorous around his aggressive mistress to be a convincing object of desire; only scenes that lack precision and total clarity are the romantic interludes between the illicit lovers.
SEAT is one manufacturer planning a soft-sell strategy.
John Philip Jones reminds us that advertising as salesmanship is primarily an American view - one not so widely held in Europe or Japan, where soft-sell ads are far more prevalent.
has found that the soft-sell, content-driven approach of the Loyalty Driver e-newsletter is helping them to maintain one of their most valuable revenue sources: a robust owner base.
And while that's obviously balderdash, it's the first time in many centuries that Schama got too glib - and even then, he still manages to imbue the soft-sell sheen of history with insight.
In that regard, "Trailers Schmailers" echoes the often skittish soft-sell tactics seen in "Homo Promo" and "Afro Promo.
Rover also plans a soft-sell for the replacement Mini, due in a few years.
Loyalty Driver's fully-automated process means dealerships can be up and running with their own branded e-newsletter quickly, and IMN's unique soft-sell approach of combining informative, engaging content with attractive offers and lead-generating tools keep opt-outs low.
Then, once they've got them on the line, why not give them a soft-sell sales pitch?
IMN Loyalty Driver is a fully managed, monthly e-newsletter service for auto dealers, with valuable lifestyle and soft-sell content to maintain customers' interest and loyalty to their dealerships.