, co-presented by Rhodri Williams, is on HTV Wales on Friday at 2.
As he notes, David Ogilvy, the avatar of soft sell
in the last generation, found himself drawn to the hard-sell theories of Rosser Reeves, who drummed the virtues of Anacin, Colgate Dental Cream, and Carter's Little Liver Pills into the nation's psyche in the 1950s.
Your entry soft sell
selling script to AIM can target handling one of the marketing courses like Marketing Strategy, which is MFI's best seller seminar.
Cliff, one of the most successful real estate agents in the US, shares her secrets to success ranging from the art of the new soft sell
to making money while you sleep with wise real estate investments.
But a Yugoslavian spectre within our shores engendered by a global soft sell
of fascist and racist views is not the "ready meal answer" to the current mess.
A show about the ad industry that eschewed the soft sell
and hit viewers with a glossy brochure full of endorsements hit all the right buttons.
His sire, Benchmark, was a winner only between seven and nine furlongs, while his dam, Miss Soft Sell
, never even reached the track.