soft sell


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Soft Sell

An advertisement that subtly encourages the target to purchase the product. For example, a soft sell commercial may state the advantages to a product with or without specifically asking a customer to buy it. A soft sell contrasts with a hard sell, which is more demanding.

soft sell

a gentle and indirect approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can appeal to more discerning prospective buyers who require more objective information about a product. See HARD SELL.
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References in periodicals archive ?
Soft Sell, co-presented by Rhodri Williams, is on HTV Wales on Friday at 2.
As he notes, David Ogilvy, the avatar of soft sell in the last generation, found himself drawn to the hard-sell theories of Rosser Reeves, who drummed the virtues of Anacin, Colgate Dental Cream, and Carter's Little Liver Pills into the nation's psyche in the 1950s.
Your entry soft sell selling script to AIM can target handling one of the marketing courses like Marketing Strategy, which is MFI's best seller seminar.
Cliff, one of the most successful real estate agents in the US, shares her secrets to success ranging from the art of the new soft sell to making money while you sleep with wise real estate investments.
But a Yugoslavian spectre within our shores engendered by a global soft sell of fascist and racist views is not the "ready meal answer" to the current mess.
A show about the ad industry that eschewed the soft sell and hit viewers with a glossy brochure full of endorsements hit all the right buttons.
His sire, Benchmark, was a winner only between seven and nine furlongs, while his dam, Miss Soft Sell, never even reached the track.
As far as the city issue went, it was a remarkably soft sell.