soft sell


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Soft Sell

An advertisement that subtly encourages the target to purchase the product. For example, a soft sell commercial may state the advantages to a product with or without specifically asking a customer to buy it. A soft sell contrasts with a hard sell, which is more demanding.

soft sell

a gentle and indirect approach to marketing a BRAND or product. This style of ADVERTISING or PERSONAL SELLING can appeal to more discerning prospective buyers who require more objective information about a product. See HARD SELL.
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Soft Sell, co-presented by Rhodri Williams, is on HTV Wales on Friday at 2.30pm.
The soft sell is that it helps make budgeting simpler, but an alternative to Software Subscription, such as leaving the customer alone to decide when they want to upgrade their operating system and related tools, is not being presented.
The low response and high retention rates result because the program by nature is a completely voluntary soft sell. Recipients make their own decisions and aren't influenced by hard sales pitches from telemarketing reps, she said.
Soft Sell, 1993, by Diller + Scofidio, and Scoring the Park, 1995, by Mark Robbins, cleverly reveal how statements of desire, disgust, and democracy circulate around two highly contested Manhattan sites: Times Square and the Ramble in Central Park.
It's a promotional tool with a soft sell, clothed in four pages of news briefs on movers and shakers in international media and communication.
The company reported that it will launch a new "subtle, soft sell" campaign that uses unconventional film techniques, including slow-motion and black and white footage.
Whether lured by hard or soft sell, when films come to a state, results are generally good for the communities involved.
As he notes, David Ogilvy, the avatar of soft sell in the last generation, found himself drawn to the hard-sell theories of Rosser Reeves, who drummed the virtues of Anacin, Colgate Dental Cream, and Carter's Little Liver Pills into the nation's psyche in the 1950s.
While the FAW made a conscious decision to put lobbying on hold during the recent Super Cup staged at Cardiff City Stadium, they hope the soft sell of Wales' ability to stage a major football event has paid off having been praised for the smooth and successful handling of Bale and Real's triumph in front of a sell-out crowd.
Cliff, one of the most successful real estate agents in the US, shares her secrets to success ranging from the art of the new soft sell to making money while you sleep with wise real estate investments.
A show about the ad industry that eschewed the soft sell and hit viewers with a glossy brochure full of endorsements hit all the right buttons.
The cry baby picture of 1947 enabled Hoyle of Greetland Ltd, woollen manufacturers, to make the soft sell: "Conditions in this year look pretty bad and many businesses are distressed and as hopeless as this little chap.