The societal marketing method of packaging the human element via story for consumers is used to accommodate the family's sense of the charitable.
(2.) "We define societal marketing programs as company initiatives involving the provision of money, resources and/or publicity to socially beneficial causes in a way that seeks to create an association in the minds of consumers between the cause and the company or one of its brands" (Bloom et al.
* Based on data from a large sample of firms operating in both southern and northern China, this study compares the relative importance of three dimensions of societal marketing activities which influence a firm's CSR legitimacy.
* Different from research findings from developed economies, our data show that the social dimension of societal marketing activities is the most effective when it comes to influencing a firm's CSR image in an emerging economy.
Keywords: Institutional environments * Environmental * Social and economic societal marketing * Firm performance * Chinese market
and Philanthropy in Dutch Companies, Journal of Non-profit and Public Sector Marketing 12(1): 23-36.
The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being (p.
Kotler maintains that the societal marketing concept calls for balance in three criteria in marketing decision making:
QOL marketing is consistent with societal marketing in that QOL marketing also guides marketers to strive to meet the goals of consumers, the company, and society.
'Societal Marketing' differs by being an integrated holistic process rather than an 'add-on' like the marketing of other causes.
It would use branding and marketing for positive societal change as part of 'Societal Marketing; and therefore help moderate consumption desires.
Sophie Constance is recognised in the field of societal marketing management and its integration with Corporate Strategy.