Skywriting

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Skywriting

The selective release of smoke from an airplane so that it forms letters and words in the sky. The obvious visibility of skywriting may make it attractive in marketing, especially when a large crowd is gathered.
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References in periodicals archive ?
When the service call is complete, technicians enter details of the call, such as parts used and labor charges, into the SkyWriter, which TelAlert formats for SkyTel transmission and automatic entry into ServiceLink.
"When customers use our two-way paging service with the SkyWriter, they want to command and control their back-end applications right from the pager--not have to run to a phone or the office after receiving a page," says Shawn Welsh, manager of SkyTel's Business Alliance program.
12 ( ANI ): Shia LaBeouf, who recently announced his plans to 'retire from all public life', hired a team of skywriters at a cost of 25,000 dollars to take to the skies above Los Angeles.
Summary: Skywriters create the world's largest tweets at the Ryder Cup.
A British bookie paid skywriters to create the world's largest tweets high above the golfers during the Ryder Cup.
Billboards, skywriters, airplane banners and even blimps claimed the outdoor sky long ago.
Oh, and, of course, there are always blimps and skywriters to reach those who look upward, and crop circles to reach those who look downward.
No flashing lights, no billboards or skywriters, no sunburned kids wielding poly-fiber stuffed animals every time we stopped the car.
Titanium turns up in places where you'd least expect it--even in the graceful, white trails left by commercial skywriters, who depend on liquid titanium tetrachloride.
Those were the days of the Skywriters Tour for Pac-10 football previews, so I did a Midwestern League Roadwriter tour of each high school in the league.