Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
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References in periodicals archive ?
Prevention of catalyst contamination of vinyl polysiloxane silicone impression material during the impression procedure.
Based on this model, a rigid matrix can now be made either by using thermoforming or with a silicone impression.