Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
The effect of disinfectants on dimensional stability of addition and condensation silicone impressions. Vojnosanit Pregl.
Prevention of catalyst contamination of vinyl polysiloxane silicone impression material during the impression procedure.
Based on this model, a rigid matrix can now be made either by using thermoforming or with a silicone impression.