One way to further this goal is to develop a growing number of best shoppers
and serve these shoppers
well by capturing long-term, ideally lifetime, purchases and loyalty.
2 Focusing on early stages of the shopper
purchase pathway can help meet shopper
needs, and further leverage the strong growth potential of deli/prepared foods.
are very proud of being bargain shoppers
Compare and contrast the appeal of different digital shopper
marketing initiatives among shoppers
in food, drink and grocery, and identify where opportunities for growth lie for your business.
Analyse underlying drivers of growth including changes in smartphone penetration, launch of new initiatives and changing shopper
attitudes towards the use of mobile technology.
are past the skittishness they displayed a few years ago, as the poor economy caused them to tighten their purse strings and cut back on their foodservice spending.
marketing: the shopper
perspective at a glance
The groceries are pulled from the shelves at Vons' new Pavilions store on McBean Parkway by personal shoppers
equipped with handheld scanners and computer printouts.
have responded favorably to changes-whether value-oriented or upscale-in the bakery and deli.
Marketing Trends 2010 offers a concise introduction to shopper
marketing in UK food and grocery, charting key shopper
trends for 2010 and shopper
marketing implications for FMCGs and retailers.
The larger the shopping trip, the less likely it is that a man is the primary shopper
every year,'' said Carole Ellis, a day-after-Thanksgiving shopper
recently checking out a new Nordstrom Rack in downtown Long Beach.