sell(redirected from sell down the river)
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To relinquish ownership of some asset in exchange for some monetary compensation. Selling may take any of several forms. In a cash sale, the seller receives cash or a cash equivalent immediately in exchange for the asset. In a credit sale, the seller surrenders ownership immediately in exchange for future payment, often with interest. An example of a sale is a simple transaction involving widgets. If the seller is willing to accept $2 per widget and the buyer wishes to purchase 100 widgets, then the seller gives to the buyer 100 widgets and in their place receives $200. See also: Buy.
To dispose of an asset. Compare buy.