* Carbonates showed excellent volume growth in Q2-14 as a result of strong marketing and selective price cutting
In the next 12 to 18 months, he predicts "selective price cutting
where companies want to grow." That's good news for buyers, as price cuts mean premiums are likely to drop.
Its "business model" relies on building a big metal shed on several hectares of countryside beside a main road, paying staff a minimum wage and forcing smaller local rivals in the town centre out of business by selective price cutting
until they have achieved a monopoly.
All this selective price cutting
is little more than a gimmick - shoppers pay less for their own-label baked beans but meanwhile the price of butter, or something else, will go up to compensate.