seasonal variation

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Seasonal Variation

A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.

seasonal variation

A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.

seasonal variation

see SALES FORECASTING.

seasonal variation

see TIME-SERIES ANALYSIS.
References in periodicals archive ?
Let us turn to the seasonality of synthetic rubber (SR) consumption and production, shown in figure 6.
The phenomenon of seasonality in the tourist industry has a dramatic impact on employment, causing high employment in peak season and reduced employment in offseason.
Should this fall in GDP be taken as evidence of residual seasonality or attributed to the beginning of the Great Recession?
The detection of residual seasonality can be difficult.
Although combining GDI with GDP appears to soften the degree of seasonality, the recent residual seasonality in the first quarter nevertheless persists (bottom figure at right).
Srinagar, at >30[degrees]N latitude, has influenza seasonality that coincides with lower temperature and low dew points during winter, whereas New Delhi, at <30[degrees]N latitude, has a peak of influenza circulation that coincides with the rainy season.
Previous research has indicated that there may be a significant relationship between chronotype and mood seasonality.
The series was discontinued from publication with the March 2010 ECI release, as seasonality was not found in three consecutive revisions.
7) This method separates two components of price changes, a longer-term trend and the cyclical/ seasonality component.
The main idea of the same slope seasonality model can be extended introducing a gradient correction coefficient [beta]:
The system also offers guidance on consumer trends, seasonality and special occasions, and in-store shopper flow.
DAIRY FARMERS in the North East have a golden opportunity to boost margins by taking advantage of valuable seasonality bonuses this autumn, industry experts have said.