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A situation in which a company has better sales in certain times of the year than in other times. For example, a swimwear company likely has better sales in the summer, and toy companies likely perform better in the period preceding Christmas. Sales forecasts and reports often adjust to account for seasonal variation, and the companies often change the amount of inventory they carry to ensure that they are able to meet demand at the lowest cost.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
A regularly recurring change in the value of a variable. For example, electric utilities generally experience significant seasonal sales variations in electricity. Likewise, toy manufacturers have sales increases before Christmas.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
seasonal variationsee SALES FORECASTING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
seasonal variationsee TIME-SERIES ANALYSIS.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005