Scarcity has been defined as a shortage of supply of a product (Brannon & Brock, 2001; Lynn, 1989; Mukherjee & Lee, 2016), and in the context of marketing products can be divided into two categories:
scarcity in quantity--in promotions indicated by claims such as "Limited edition" and "Only x units in stock," and
scarcity in time, for which the promotional claims may be statements such as "48 hours only sale" or "Only temporarily available," Limitation of supply or restricted volume per outlet (supply-side factors) and surge in product demand (demand-side factor) may conspire, either independently or in combination, to bring about
scarcity in quantity.
The Independent Petroleum Marketers Association of Nigeria (IPMAN) has said that
scarcity of fuel would persist unless government breaks the Nigerian National Petroleum Corporation's (NNPC) monopoly of importation and distribution of petroleum products.
Anis Ahmed addressing the conference said climate impact on ecosystem is leading to 'water
scarcity, resources paucity, food security and disaster repercussions.
He said that
scarcity of water is to hurt water-intensive crops like rice and sugar cane in the beginning and entire agricultural chain subsequently which will create problems like unemployment, food security and closure of our leading industries.
Chairman Pakistan Council of Research and Water Resources (PCWR) briefed the committee on water
scarcity scenario and possibilities for better management of water resources.
Experts have said that to cope with water
scarcity in the future, GCC countries will have to invest millions of dollars to keep up with rising demand while developing new technologies to address water
scarcity issues that will be prevalent in the region by 2050.
Hussain said Pakistan, which was once declared 'water happy' country by the World Bank, had touched the 'water stress line' in 1990 and crossed the 'water
scarcity line' in 2005.
Arik Air's spokesman, Adebanji Ola said Jet A-1
scarcity started showing when leading oil marketers started rationing the supply of the product to airlines.
The problem of
scarcity of doctors has been worsening over the first decade of the twenty first century throughout the world.
A vision of
scarcity leads to the building of walls, the turning away of refugees, and the denial of vital services to the most vulnerable among us.
The $1 million award encourages leading corporations, research centres, institutions, and innovators from all over the world to find sustainable and innovative renewable-energy solutions to the problem of water
scarcity.
67 million) award that encourages people and institutions to find solutions to international water
scarcity.
