sales response

sales response

the rate at which SALES of a product or brand change as a result of changes in marketing expenditure or price. In order to make rational decisions about marketing expenditures on products or brands, firms need to estimate the likely sales response of each product or brand. See ELASTICITY OF DEMAND.
References in periodicals archive ?
The latest in AR was available in form of Lenovo Phablets at Gitex Shopper 2017 and has received good sales response.
With the insights available from Commerce Signals, it's possible to measure how different tactics are performing, and optimize those tactics based on actual sales response.
Larson Electronics, a manufacturer of explosion proof lighting, portable power distribution systems and light tower systems, ended the relationship with publisher Maritime Executive after a comprehensive review of sales response to a variety of digital campaigns, including e-blasts, e-newsletters and web ad placements.
Buyers liked all of the eight rug collections, 41 pillow designs and reversible throws in the initial launch and the sales response "was better than expected.
MAG 5 Boulevard's strong sales response is a clear indication of the high demand for affordable housing in the market, particularly among GCC residents," said Talal Moafaq Al Gaddah, CEO, MAG 5 PD.
TELECOMWORLDWIRE-July 23, 2015-Study: Solar industry needs to improve sales response processes
Given the unexpectedly strong sales response for these properties at The Links, Savills Oman is now releasing the second tranche of property sales two months ahead of schedule.
Resulting data applications provide marketing solutions including improved sales response for both outbound and inbound marketing campaigns, cost reduction strategies, BI applications, improved ROI, customer acquisition and retention programs, customer churn reduction, customer loyalty, CRM strategies / programs, and targeted media placement.
Analyze sales response of existing programs at the household level to understand impact across key shopper segments and identify cross-platform synergies between traditional media and more targeted digital campaigns
Based on the sales response, Stahl has decided to release 388 Bridge Street's Penthouse Condominium Collection which includes 40 penthouses located on floors 45 through 53.
RBR-TVBR observation : As Nielsen noted, integrating measurement of reach, frequency and ultimately sales response across both local television and radio platforms will benefit the industry as a whole.
ROI is usually calculated by using statistical methods such as econometrics, a key output from which is the sales response function.