sales mix

Product Mix

The set of goods and services a company provides. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. That is, the profit margin for a company like Wal-Mart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. On the other hand, a company may only offer a few products; this is high risk because there may be low demand for the products, but specializing in a niche market can result in exceptionally large profits.

sales mix

References in periodicals archive ?
Standard costing and cost-volume-profit analysis assume that sales mix is constant.
In the coop market, the sales mix of apartments shifted as entry-level apartments gained market share at the expense of 2, 3 and 4-bedroom units.
Although the quarter's results were somewhat lower than last year's first quarter due to a changing sales mix related to new product and program introductions, several positive trends in our refocused core businesses were reaffirmed,'' Brown said.
30, 1994 Change Sales Mix Sales Mix Total Sales + 18% $737.
is seeing its efforts to improve the company's sales mix and internal efficiency pay off, according to James Tennant, chairman and chief executive.
Management of the product/service sales mix to grow the sales of products and services with higher average selling prices and gross margin revenue.
Understand Matalan's sales mix and growth strategy in terms of physical development, pricing, range architecture and consumer targeting
Understand Morrison's sales mix and growth strategy in terms of physical development, pricing, range architecture and consumer targeting.
4 Weeks Ended: October 27, 1995 October 28, 1994 Change Sales Mix Sales Mix Total Sales + 16% $551.
Understand Next's sales mix and growth strategy in terms of physical development, pricing, range architecture and consumer targeting
Understand Asda's sales mix and growth strategy in terms of physical development, pricing, range architecture and consumer targeting