sales mix

Product Mix

The set of goods and services a company provides. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. That is, the profit margin for a company like Wal-Mart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. On the other hand, a company may only offer a few products; this is high risk because there may be low demand for the products, but specializing in a niche market can result in exceptionally large profits.

sales mix

References in periodicals archive ?
The furniture retailer achieved operating margin expansion of 32 basis points to 6.3%, backed by an improvement in gross margin, which the company noted was due to sales mix changes.
The analyst maintains his Hold rating on the stock however, noting that the quarter also saw a "tepid" volume growth in the company's Pepsi Beverages North America business, with organic growth largely driven by the pricing and sales mix in spite of the "favorable" comparisons.
Commenting on the performance, Ali Asghar Jamali, CEO, Indus Motor Company, said that the increase in revenues and net profit was mainly attributable to improved turnover of both CKD and CBU vehicles on account of minor model changes of all major vehicles during the year and improvement in operation efficiencies and sales mix.
Asda's gross profit fell year-onyear, which the company attributed to its investment in price reductions and an early Easter forcing the firm to change its sales mix.
LAHORE -- The Indus Motors Company (INDU) sales increased by 25 percent YoY during 2QFY18, where higher priced variants contributed more towards sales mix.
SMPFC also reported lower costs on some major raw materials, a better sales mix, and improved operational efficiencies that resulted in its operating income growing by 24 percent year-on-year to P4.5 billion in the first half.
The company said this decrease in operating is as a result of planned cost increases to support long-term growth, as well as a changed sales mix.
First launched in the UK in May 2005, more than 118,000 Swifts have been sold and it is the most popular model in the range, accounting for 36 per cent of the UK sales mix. Swift is a world strategic model that was first built in Japan in 2004 with production bases expanding the year after to Hungary, India and China.
The new conditions will improve TMK's capacity utilization planning and sales mix. The prepayments will enable the company to incrementally reduce its debt.
Taking a closer look at the sales mix by department, lower-margin consumables turned in the highest growth, expanding 4.4% to $1.95 billion, or 73.3% of the top line, up 80 basis points over the prior-year period.
Operating income within Performance Materials was weak due to negative product sales mix, higher and manufacturing costs.