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Describing a town or vicinity outside a major, metropolitan area. Rural areas have low population density. Most people in rural areas work in urban or suburban areas, but some still work in agricultural or energy producing industries. In the United States, living in a rural area can qualify one for some forms of government assistance, such as a USDA mortgage.
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Concerning the country. Contrast with urban or suburban.

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References in periodicals archive ?
"We look forward to attending the ceremony later this year and can't wait to meet lots of other great businesses from rural communities across the region."
It emphasised that implementing a 'decent employment agenda' will require improving rural livelihoods.
The government currently provides incentives under the Consolidation Program for Rural Banks (CPRB) to encourage mergers and consolidations among small banks particularly rural banks to further strengthen and enhance the viability of the banking system.
Mr Keane said: "I'm proud to be launching Cheshire's new rural and wildlife policing strategy, which sets out a real commitment to supporting rural communities."
The Rural Strong initiative in SBA Region IV was launched this summer by SBA Southeast Regional Administrator Ashley Bell in conjunction with the USDA Rural Development State Director in Georgia.
Rathman replaces Mara Casey Tieken who has been a host and an invaluable contributor to Rural Matters, helping the program become the leading podcast in the country focused on expanding the dialogue among stakeholders in the areas of education, health and business in rural communities.
The official said that despite all efforts and hard work, there are pockets of areas where rural women are not allowed to fight for their right.
October 15 was designated by the United Nations as the international day of rural women in 2007.
Compared to rural nurses in Canada generally, a greater proportion of rural NB nurses worked in a nursing home/long-term care facility and a lower proportion worked in a hospital setting.
Much has been made of the ( distress and ( discontent in rural areas during the 2016 U.S.
Agriculture Secretary Sonny Perdue has named Anne Hazlett to lead the Rural Development agencies at the U.S.