rollout marketingthe planned introduction of a firm's products to its target markets one area at a time. The firm will seek to rank sales areas according to their market potential and competition so as to determine the order in which each area will be targeted. See MARKETING SEGMENTATION, INTERNATIONAL MARKETING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson