rollout marketing

rollout marketing

the planned introduction of a firm's products to its target markets one area at a time. The firm will seek to rank sales areas according to their market potential and competition so as to determine the order in which each area will be targeted. See MARKETING SEGMENTATION, INTERNATIONAL MARKETING.
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Mr Oware has more than 10 years' experience in marketing, communication, the media, entertainment and ICT, his roles having been in areas such as strategy formulation and execution and behaviour change.Before the commission, he worked at organisations including Multichoice Africa, Rollout Marketing, M-Net East Africa and Touch Media Solutions.