roll

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Roll

1. To buy or sell an option and then later buy or sell the same option with a different strike price because one believes the price trend will continue. For example, suppose one buys a call option giving one the right but not the obligation to buy a stock at $10. One does this if one believes the underlying price will be above $10 when the option expires. However, if it appears near expiration that the option is well above $10 and likely will continue to, say, $20, one may buy another call option with a longer expiration and a strike price of $14 in order to capture higher gains. Rolling options may provide an investor with time to take full advantage of a prolonged price trend. It may be done with both call options and put options.

2. See: Roll over.

roll

See roll over.
References in classic literature ?
A fall from one of those donkeys is of little more consequence than rolling off a sofa.
Since the first Evoque rolled off the production line in early July 2011, sales have increased five-fold from just over 22,000 in 2011 to more than 108,000 in 2015 - with a new Evoque now rolling off the production line every 170 seconds.
In 2012, Audi produced a total of 152,993 A3 series cars at its plant in Germany and the new Sportback has accounted for the highest proportion of the production volume - 700 rolling off the assembly line each day.

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