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1. To buy or sell an option and then later buy or sell the same option with a different strike price because one believes the price trend will continue. For example, suppose one buys a call option giving one the right but not the obligation to buy a stock at $10. One does this if one believes the underlying price will be above $10 when the option expires. However, if it appears near expiration that the option is well above $10 and likely will continue to, say, $20, one may buy another call option with a longer expiration and a strike price of $14 in order to capture higher gains. Rolling options may provide an investor with time to take full advantage of a prolonged price trend. It may be done with both call options and put options.

2. See: Roll over.


See roll over.
References in classic literature ?
Again she rolled over, gaining a few more feet and again she lay in rigid contemplation of the beast's back.
Kieron New bagged a fantastic 6-42 and Danny Davies 3-16 as the hosts were rolled over for just 76.
The Cestrians made an impressive 186-4 after which a depleted Phili disintegrated as they were rolled over for just 56 in 10.