roll

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Roll

1. To buy or sell an option and then later buy or sell the same option with a different strike price because one believes the price trend will continue. For example, suppose one buys a call option giving one the right but not the obligation to buy a stock at $10. One does this if one believes the underlying price will be above $10 when the option expires. However, if it appears near expiration that the option is well above $10 and likely will continue to, say, $20, one may buy another call option with a longer expiration and a strike price of $14 in order to capture higher gains. Rolling options may provide an investor with time to take full advantage of a prolonged price trend. It may be done with both call options and put options.

2. See: Roll over.

roll

See roll over.
References in periodicals archive ?
Group, a leading fashion and home furnishings retail group which includes five branded chains, has selected the Retalix StoreLine solution to be rolled out in all its 160 stores in Israel.
A fully rolled out show could spend over $30 Million dollars in media before it launches into retail.
NASDAQ:CSCO) the worldwide leader in networking for the Internet, today rolled out a new series of certification exams and training for the telecommunications market.