roll

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Roll

1. To buy or sell an option and then later buy or sell the same option with a different strike price because one believes the price trend will continue. For example, suppose one buys a call option giving one the right but not the obligation to buy a stock at $10. One does this if one believes the underlying price will be above $10 when the option expires. However, if it appears near expiration that the option is well above $10 and likely will continue to, say, $20, one may buy another call option with a longer expiration and a strike price of $14 in order to capture higher gains. Rolling options may provide an investor with time to take full advantage of a prolonged price trend. It may be done with both call options and put options.

2. See: Roll over.
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roll

See roll over.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
References in classic literature ?
The first time that the little rascal burst out with "God damn," his father nearly rolled off the chair with glee; but in the end he was sorry for this, for Antanas was soon "God-damning" everything and everybody.
I rolled off and over to the deck on my back, gasping and blinking in the sunshine.
'Go to him again,' said her mother, 'and if he does not answer, give him a box on the ear.' So little Marleen went, and said, 'Brother, give me that apple,' but he did not say a word; then she gave him a box on the ear, and his head rolled off. She was so terrified at this, that she ran crying and screaming to her mother.