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1. To buy or sell an option and then later buy or sell the same option with a different strike price because one believes the price trend will continue. For example, suppose one buys a call option giving one the right but not the obligation to buy a stock at $10. One does this if one believes the underlying price will be above $10 when the option expires. However, if it appears near expiration that the option is well above $10 and likely will continue to, say, $20, one may buy another call option with a longer expiration and a strike price of $14 in order to capture higher gains. Rolling options may provide an investor with time to take full advantage of a prolonged price trend. It may be done with both call options and put options.

2. See: Roll over.
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See roll over.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
References in classic literature ?
His pale waxen face was still freckled and his eyes were rolled back. Rostov looked at the young soldier and a cold chill ran down his back.
While she slept, six decades or more had rolled back and she was again in her girlhood; suddenly recalled from it she was dizzy, as with the rush of the years.
With his long, white, nervous fingers he adjusted the delicate needle, and rolled back his left shirt-cuff.
Then I rolled back to the heap and returned with as many shells as I could carry in both hands.
With feet firmly planted, their sleeves rolled back to give free play to their muscles, their long yellow bow-staves in their left hands, and their quivers slung to the front, they had waited in the four-deep harrow formation which gave strength to their array, and yet permitted every man to draw his arrow freely without harm to those in front.
Then gently the great wave broke, and rolled back to the sea, leaving Ripple on the shore, and the child clasped in his mother's arms.
"Thus I leave it, and though, except those to whom the secret is know, none would guess that a cave was here, yet it can be rolled back again with a push of the hand.
Veteran potter Judge rolled back the years to reach the final round of qualifying with back-toback 10-9 wins over Peter Lines and Xiao Guodong.
LARKANA -- Pakistan Peoples Party (PPP) chairman Bilawal Bhutto Zardari on Thursday vowed to topple Pakistan Tehreek-e-Insaf (PTI) government in the centre if the 18th Amendment of the Constitution was rolled back or efforts were made to impose a One Unit system in the country.
Another big-time oil price rollback bared !-- -- Danessa Rivera (The Philippine Star) - December 2, 2018 - 12:00am MANILA, Philippines Fuel prices are expected to be rolled back for the eighth consecutive week, led by Phoenix Petroleum Philippines Inc., amid continued concerns on oversupply in the international market.
Filipino motorists will surely rejoice this week as the prices of gasoline and diesel will be rolled back starting Tuesday.
Summary: Jhabua (Madhya Pradesh) [India], Oct 21 (ANI): The Jhabua district administration in Madhya Pradesh rolled back their idea of pasting stickers on a liquor bottle, urging people to cast their vote in the forthcoming Assembly elections.