Retail

Retail

Individual and institutional customers as opposed to dealers and brokers.

Retail

1. Relating to the sale of goods or services to consumers, rather than producers or intermediaries. For example, a retail clothing store sells to people who will (most likely) wear the clothes. It does not include the sale of the clothes to other stores that will resell them. Retail contrasts with wholesale.

2. Relating to the sale of securities to individual investors rather than institutional investors or broker-dealers. See also: Retail banking.

retail

The sale of securities to individual investors, as opposed to sales to institutions and transactions among broker-dealer firms for eventual sale to retail clients. Compare wholesale.