retail services mix

retail services mix

the range of services offered by a RETAILER to its customers to encourage loyalty to the store. Some of the main elements of the retail services mix include special displays, convenient opening hours, easy exchanges and returns, restaurants and parking facilities.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson