Repurpose

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Repurpose

1. To use a product, a concept, or research for something other than for what it was intended originally. Repurposing products is common when they fail in their original market but their makers do not wish to lose the money they spent preparing the products.

2. To make slight changes to a product and sell it on a different market. For example, a book may be recorded as an audiobook and sold in both formats.
References in periodicals archive ?
The facility, which was rebuilt following a fire in 2009, incorporates cutting edge technology to reclaim and repurpose hazardous materials, greater than 70% of which comes from businesses in the Ohio Valley.
An example is one company that takes plastic advertising billboard material and repurposes it as tarps.
Another non-primetime show that NBC repurposes on cable for the convenience of viewers is the longest-running show in television, "Meet the Press." For those who want to sleep in on Sunday mornings, that day's hour shows up on CNBC at 10 p.m.