Repurpose

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Repurpose

1. To use a product, a concept, or research for something other than for what it was intended originally. Repurposing products is common when they fail in their original market but their makers do not wish to lose the money they spent preparing the products.

2. To make slight changes to a product and sell it on a different market. For example, a book may be recorded as an audiobook and sold in both formats.
References in periodicals archive ?
Repurposed materials were used to create a prototype-the Upcycle House.
According to researchers, currently available drugs for various conditions might be repurposed alone or in combination with other drugs to treat infectious diseases.
saves by treating patients who have rare diseases with repurposed, generic drugs to reimburse the cost of clinical trials that prove the effect of such drugs.
We have repurposed the Bold command so that when the Bold toggleButton is pressed, the default action is no longer executed and the user receives a message box with the following message: Please, do not use the Bold command in this paper.
I made, repurposed, or re-birthed everything in that room," she explains.
In its first full year, Repurposed Materials connected with enough buyers to generate $150,000 in revenue, Carson says.
One possible solution may be to extend patent life where bona fide advances have been made and existing medicines repurposed for new uses.
And the five pounds of peanuts Marks buys can be repurposed for her own enjoyment and the squirrels she feeds every morning.
The data can then be repurposed into value-added formats and business-specific data types.
What infuriates McKenna is that cable networks demand more money from him in license fees on the strength of repurposed programming.
However, after further review, Disney has decided to better balance repurposed programming with original fare, although repurposed shows will make up a significant percentage of its primetime lineup, with the spy series Alias, the series According to Jim and the reality series The Mole II to join The Court as first run product rearing on the channel.