repositioning

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repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
References in periodicals archive ?
Dornoch will focus on the acquisition and repositioning of distressed residential and commercial properties, both existing buildings and vacant land, in the metropolitan New York area and New Jersey.
Repositionings alone were done on 83 patients, and were successful in 78 (94%).
In other cases, this short term interest-only debt was issued in anticipation of borrowers repositioning their assets.