repositioning


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repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
References in periodicals archive ?
Other projects due for repositioning are Park Plaza Vondelpark in Amsterdam and Park Plaza in Utrecht, Netherlands, both of which are expected to be completed in the second half of 2019.
The assigned pair planned shift duties to accommodate the window for scheduled repositioning. When the assigned time arrived, the pair met to reposition the identified patients.
Vinson Hall enjoys a long history of successful financial performance and improving balance sheet metrics after the campus repositioning project was completed and temporary debt was repaid.
A M&S spokesperson said: "One way we're repositioning space is welcoming concessions into M&S stores.
Okoh, however, noted that the existence of various one-man churches would not help the repositioning.
In general, drug repositioning is a concept of drug reutilization and is intended to find indications different from the initially targeted one, and various compounds including marketed drugs and those for which development has been terminated are examined in drug repositioning.
Falcon Group has said that it has launched a strategic repositioning, along with a new brand appearance.
Management believes this repositioning will lead to an increase in shareholder value and will attract institutional shareholders to the company's stock.
Richard Goyder, Wesfarmers managing director, said: "While significant transition, separation and integration activity was undertaken throughout the year to progress the acquisition agenda, the volume and pace of repositioning Homebase affected store execution and consequently trading performance."
Ethika Investments, LLC has invested in the 292-room Vail Cascade Resort and Spa, and will also allocate additional capital as part of a USD35 million complete property repositioning that will begin in the second quarter of 2016, the company said.
The painful procedure of repositioning was identified from the literature.
Now management is repositioning its food department, and its plans and goals are ambitious and by no means assured of success.