repositioning


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repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
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References in periodicals archive ?
Other projects due for repositioning are Park Plaza Vondelpark in Amsterdam and Park Plaza in Utrecht, Netherlands, both of which are expected to be completed in the second half of 2019.
PPHE Hotel Group Completes Refurbishment Of Arena Kazela Campsite
The assigned pair planned shift duties to accommodate the window for scheduled repositioning. When the assigned time arrived, the pair met to reposition the identified patients.
Reducing HAPI by Cultivating Team Ownership of Prevention with Budget-Neutral Turn Teams
Vinson Hall enjoys a long history of successful financial performance and improving balance sheet metrics after the campus repositioning project was completed and temporary debt was repaid.
Fitch Ratings assigns 'BBB+' rating to Fairfax County Economic Development Authority bonds
A M&S spokesperson said: "One way we're repositioning space is welcoming concessions into M&S stores.
MARKS a SPENCER TO TRIAL IN-STORE OPTICIANS IN FIVE LOCATIONS
Okoh, however, noted that the existence of various one-man churches would not help the repositioning.
Anglican Primate, Methodist Prelate call for restructuring
In general, drug repositioning is a concept of drug reutilization and is intended to find indications different from the initially targeted one, and various compounds including marketed drugs and those for which development has been terminated are examined in drug repositioning.
Japan : Astellas, Mitsubishi Tanabe Pharma, and Daiichi Sankyo Conduct JOINUS, a New Drug Discovery Program Using Drug-Repositioning Compound Library
Falcon Group has said that it has launched a strategic repositioning, along with a new brand appearance.
Falcon Group launches strategic repositioning
Management believes this repositioning will lead to an increase in shareholder value and will attract institutional shareholders to the company's stock.
Appliance Recycling Centers of America to Acquire Targets in High Growth Sectors as Part of Repositioning
Richard Goyder, Wesfarmers managing director, said: "While significant transition, separation and integration activity was undertaken throughout the year to progress the acquisition agenda, the volume and pace of repositioning Homebase affected store execution and consequently trading performance."
Homebase revamp hits owner's profits
Ethika Investments, LLC has invested in the 292-room Vail Cascade Resort and Spa, and will also allocate additional capital as part of a USD35 million complete property repositioning that will begin in the second quarter of 2016, the company said.
Ethika Investments funds acquisition, repositioning of Cascade Resort & Spa
The painful procedure of repositioning was identified from the literature.
Assessment of pain in ventilated ICU patients using behavioral pain scale
Now management is repositioning its food department, and its plans and goals are ambitious and by no means assured of success.
Target aims higher with food offering

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