repositioning

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repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.

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With around 2,000 Phase II and Phase III failed pipeline candidates typically sitting idle in a typical pharma drug library, drug repositioning may resurrect abandoned R&D programs.

Research and Markets: Drug Repositioning: New Technologies, Business Models & Strategies for Successful Development with Forecasts up to 2016

The repositioning of the fund's portfolio is expected to commence in early 2012, and is intended to increase the attractiveness of the fund's common shares and narrow the fund's trading discount by simplifying its investment mandate to a preferred-focused strategy.

Nuveen Multi-Strategy Income and Growth Fund Announces Shareholder Approvals Regarding Portfolio Repositioning

More details on the repositioning can be found in the JQC Portfolio Repositioning Overview by clicking here: http://www.

Nuveen Multi-Strategy Income and Growth Fund 2 Announces Shareholder Approval Regarding Portfolio Repositioning

Levin is currently repositioning the retail portion of the Gale Company's Princeton Forrestal Village, a mixed-use facility in Princeton, New Jersey.

Repositioning the Capitol Plaza leaves Levin holding Ace card

Drug repositioning has several advantages over traditional discovery-reduced cost, risk and time to market-compared with traditional discovery, providing an attractive prospect for Big Pharma, scrambling to fill pipelines in an increasingly harsh market environment.

Drug Repositioning Strategies - Serendipity by Design

Under its drug repositioning agreement with Pfizer, Gene Logic has been seeking new therapeutic applications for selected drug candidates that are no longer in active development.

Gene Logic Drug Repositioning Program Discovery Results in Filing of New Therapeutic Use Patent by Pfizer

Now completed, we will introduce the comprehensive repositioning plan that when implemented will assure Reckson Platinum Mile's status as the most prestigious business location in Westchester County.

Reckson repositioning now well underway

Now, however, to refuel product pipelines and improve profit margins, many companies are turning to low-risk strategies such as drug repositioning.

New Report Pinpoints the Companies Pursuing Metabolomics as their Primary Approach to Drug Repositioning

The 320,000 s/f Office building has been renamed Advance at Southgate and will undergo a complete repositioning.

Advance makes it count as firm notches up another busy year

com/reports/c59322) has announced the addition of Drug Repositioning Strategies: Innovative Strategies to Boost Pipeline Productivity to their offering.

In Spite of Big Pharma's Productivity Crisis in Developing New Products, Drug Repositioning is Currently Being Utilized in a Limited Capacity According to New Report

As we grow our brand in New York and key markets in the US, Affinia will continue to take the long view towards repositioning for greater returns and a stronger brand.

Rebranding improves returns on hospitality properties

Drug repositioning is regarded as the pharma industry's solution to falling R&D productivity and weakening product pipelines, successfully repositioned drugs such as raloxifene (Evista; Lilly), thalidomide (Thalomid; Celegene), (Exubera;Pfizer/Nektar) have enabled innovative companies to adopt lower risk strategies to optimize product pipelines.

Examine Drug Repositioning Strategies Employed by the Leading Players in the Pharmaceutical Market