repositioning

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Related to reposition: preposition

repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
"Together, East End Capital and its partner are provided a unique opportunity to fully reposition and operate three well-located office properties with terrific value-added potential," said Aaron Appel, vice chairman of a JLL Capital Markets team handling the debt assignment that included Jonathan Schwartz, Mark Fisher, Matt Collins and Patrick Cotter.
Each pair of nurses took approximately 15 minutes to reposition all high-risk patients on the unit, chart the repositioning, and communicate the intervention by making the notation on the magnetic turn clock on the patient's door.
Mondelez International deserves more credit than its gets for making the decision to go with a bold revamp campaign and reposition Chiclets as a brand for ado- lescents, notes Mohammed Sabry, managing director, JWT Cairo.
In addition to how a property will be repositioned, who will reposition a property needs to be determined.
Summary: A man in Dubai has been charged with stealing money from a hospital after he walked towards a surveillance camera and "repositioned it" so that he wouldn't be caught.
We continue to reposition, but have reduced the number
From beaded tights, to stunning floor-length dresses, Reposition will feature fashion favourites Graeme Armour, Bebaroque, Brazen, Jamie Bruski Tetsill, Scott Ramsay Kyle, Alice Palmer, Vidler & Nixon, and Deryck Walker.
Upstream workers should reposition castings in the most convenient manner for the next worker downstream.
The WTSA's Erich notes that pressures to reposition equipment in Asia are forcing shipping lines to rethink their strategies.
But he says he has a "moral responsibility" to make the tough decisions and do the right things pro-actively to place the 103-year-old steelmaker on solid financial footing and reposition it globally.
BayView will renovate and reposition the malls, including the addition of two new multiplex cinemas.
The three-dimensional x/y/z positioning table adds the ability to reposition specimens vertically--allowing the user to move up and down through different layers without refocusing or repositioning.