repositioning

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Related to reposition: preposition

repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
References in periodicals archive ?
The literature was searched using CINAHL, PubMed/ Medline, and Web of Science databases to locate research articles about repositioning frequency for adult patients and nurses' work to reposition patients to prevent pressure ulcers.
Or the opportunity exists to reposition and re-tenant the building as a boutique office building with high-end ground floor retail," said Anton.
We continue to reposition, but have reduced the number
American Media also hired peripatetic designer Roger Black to remake and reposition both the Enquirer and Star, its New York-based corporate sister.
Now, three other treatments are showing promise--surgery to reposition the retina, low-level radiation to stanch blood flow, and photochemical dyes that assail the offending blood vessels.
Turnaround strategy development--After negotiating the option arrangements, the turnaround manager typically sends in a team of fully qualified professionals to determine what specific action is needed to turn the company around, reposition it in its markets, and rapidly develop it into a formidable competitor.