reorientation


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reorientation

A change in direction or focus of a business in response to changing market conditions or in order to attract a different market.

References in periodicals archive ?
The reorientation will enable Heidelberg to enjoy sustained profitable growth in the future.
May we find a good future as distinctive Christians in all those simple daily acts of reorientation in the way of Jesus.
The Russian government is also concerned by backwardness of the software sector (the telecom minister has pointed out that Russian IT productivity is 10-15 times lower than in foreign companies for this reason), and Armada has large-scale state orders, so we expect the government to help Armada achieve reorientation to software.
Documentary film showings were another Reorientation activity on the local level.
The JMFT article is a systematic review of 28 empirical research studies examining the topic of sexual reorientation therapy.
It found comparable outcome to ECT but quicker recovery and reorientation.
The New Retirement Mindscape II(SM) study, conducted by telephone by Harris Interactive, uncovered six distinct attitudinal and behavioral stages that occur before and during retirement: 1) Imagination, 2) Hesitation, 3) Anticipation, 4) Realization, 5) Reorientation and 6) Reconciliation.
Following an unexpectedly poor business trend in 2011, in the year 2012 Hoeft & Wessel AG had launched a reorientation programme.
In the words of Volker Doppelfeld, the Chairman of the Supervisory Board of BMW AG, "The personal decision taken by Joachim Milberg comes in a time of successful reorientation of the BMW Group.
Here, another instance of critical reorientation by 90 degrees.
In this lucidly written and vigorously argued book, Andrew McRae explores processes of conceptual reorientation that reconceived early modern rural England.