It also includes the current American Marketing Association definition of marketing; new marketing technologies, including social marketing and sustainability; an updated distribution chapter with expanded discussion of online communities and social networks; an updated section on government data using information from the 2010 Census; updated discussion of internet-based methods for surveying participants; more on interpretative research; updated sections on pricing strategy, location and distribution strategy, and direct-response retailing; and new examples in the informative, persuasive, and reminder advertising
Alerts work as a kind of reminder advertising
for the brand.
aims to stimulate repeat purchase of products/services while reinforcement advertising aims to convince current owners of the product/service that they made the right choice.
Reminder advertising Reminder advertising attempts to reinforce previous promotion by keeping the name of the product in the consumer's mind.
Reminder advertising is used in the late maturity and decline stage of the product life cycle.
By limiting themselves to reminder advertising
, manufacturers may be successful in reinstating the physician in an active role by directing consumers to go to their physicians for information.
The brands of manufacturers at Stages IV and V of the Learning Curve are well accepted in the world market so that great efforts are devoted to reminder advertising to hold the brand name in the customers, mind.
H3: A very small proportion of China's export ads used brand-name reminder advertising as their primary emphasis, but this proportion increased during the 1979-1988 period.
The main findings are: (1) over time, the use of simple product availability as the primary emphasis decreased while the use of brand superiority as the primary emphasis increased; (2) comparative advertising started to be used in a small portion of ads, aiming mainly at Chinese competition rather than at foreign competition; (3) although reminder advertising began to be used, it was still in a quite small portion of ads, and (4) during this period Chinese export manufacturers advertised more by themselves and less through Chinese foreign trading firms.
Unlike "reminder advertising
," indication advertising links product and condition, giving viewers relevant information about symptoms treated by prescription medications.