reinforcement advertising

reinforcement advertising

or

reminder advertising

ADVERTISEMENTS which seek to remind and ‘reassure’ established buyers of a product of the product's merits and values to them, thereby helping to reinforce BRAND LOYALTY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
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Reminder advertising aims to stimulate repeat purchase of products/services while reinforcement advertising aims to convince current owners of the product/service that they made the right choice.

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