recommended retail price


Also found in: Acronyms.

recommended retail price (RRP)

the practice of manufacturers in indicating a resale PRICE for their products. Unlike RESALE PRICE MAINTENANCE, the recommended retail price is seen merely as acting as a ‘reference point’ for retailers in setting their own price. Subject to competitive conditions, the actual price paid by consumers is in most cases much less than the recommended price. See LIST PRICE, COMPETITION POLICY (UK).
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Close to half of Tusker's recommended retail price goes to the taxman.
Establishments selling canned beer at recommended retail prices have the highest advantage.
Alternatively, the all-new Ford Focus 1.0 EcoBoost Zetec, fivedoor (100 PS) model is available with a saving of PS3,400 against the recommended retail price and a PS2,075 deposit allowance is available when financed with FordOptions - with 4.3% APR representative.
Alternatively, the all-new Ford Focus 1.0 EcoBoost Zetec, 5 door (100 PS) model is available with a saving of PS3,400 against the recommended retail price and a PS2,075 deposit allowance is available when financed with FordOptions - with 4.3% APR representative.
Its regular white sliced pan comes with a recommended retail price of [euro]2.35.
Volkswagen Middle East has announced the introduction of Recommended Retail Prices for Volkswagen genuine parts and accessories across the GCC.
The recommended retail price is just Au300 more than the standard model at Au6,399, including a special belly-pan too, but will only be available to order for a limited time via authorised dealers.
Should it decide to offer an app for free, developers will get 20% of the recommended retail price.
Royal Quays at North Shields offers a wide range of famous names and big brands at up to 60% off the recommended retail price. The outlet centre includes over 50 stores including The Body Shop, Clarks, Suits You, Le Creuset, Past Times, and the recently opened Cargo.
The company's Eco-nomics initiative delivers savings of up to pounds 2,000 off the recommended retail price of selected SEAT Ecomotive models - the Spanish maker's cleanest, greenest cars.
The book has a recommended retail price of GBP18.99, but is being offered for as little as GBP5 by a large supermarket.
eBoostr 3.0 Pro can be purchased from the new official German website at http://www.eboostr.eu for the recommended retail price of EUR29.

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