focus

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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
She added: "I think there should be a real focus on doing a new cost benefit analysis."
"For the past 20 years, we've seen a real focus on reading for enjoyment initiatives across the UK, which have reaped fantastic benefits for children.
"We will have a real focus throughout the group stages.
There is a real focus on sports provision from the council, and I believe that this partnership will only strengthen that."
"As a former athlete, fitness combined with healthy eating remains a real focus in my life," he says.
There is a degree of healthy rivalry and, because so many teams are taking part, there has been a real focus on coming up with novel and creative ways to raise money for Percy Hedley."
So it's a priority if we can work on it but for now the real focus has to be on the Ashington, Blyth and Tyne line.
Orient boss Slade said: "The most important thing was that we had a real focus from the first minute until the last.
APPEAL IS A REAL FOCUS FOR OUR SHOPPERS JEFF WILSON, manager of the Capitol Shopping Centre, said: "Everyone at the centre is once again delighted to be able to provide support.
The growth of projects such as DigitalCity and the development of the Boho Zone, for example, have created a real focus for this sector.
With Donaldson in 22nd spot on the Race to Dubai money list, the real focus of attention for Welsh golf this week switches to two players fighting for their European Tour lives - Cardiff's Bradley Dredge and Bridgend's Rhys Davies.