focus

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focus

  1. a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’ the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, COMPETITIVE STRATEGY. Contrast DIVERSIFICATION.
  2. a means of organizing production. See PRODUCT-FOCUSED LAYOUT.
  3. a means of conducting market research by the use of ‘focus groups’. See MARKETING INTELLIGENCE.
  4. competing in (‘targeting’) one MARKET SEGMENT only (also known as niche targeting or marketing.) See CONCENTRATED MARKETING or TARGETING STRATEGY, DIFFERENTIATED MARKETING or TARGETING STRATEGY.

focus

a term used to describe a firm's concentration on a single or limited range of business activities. By focusing on a ‘core activity’, the firm is better able to reap the benefits of SPECIALIZATION and access ECONOMIES OF SCALE, increase its MARKET SHARE and concentrate management's attention and capabilities on ‘what they know best’. On the debit side, however, over-specialization may make the firm vulnerable to cyclical and secular downturns in demand while limiting opportunities for achieving long-run growth. See HORIZONTAL INTEGRATION, DIVERSIFICATION.
References in periodicals archive ?
So it's a priority if we can work on it but for now the real focus has to be on the Ashington, Blyth and Tyne line.
Orient boss Slade said: "The most important thing was that we had a real focus from the first minute until the last.
APPEAL IS A REAL FOCUS FOR OUR SHOPPERS JEFF WILSON, manager of the Capitol Shopping Centre, said: "Everyone at the centre is once again delighted to be able to provide support.
The growth of projects such as DigitalCity and the development of the Boho Zone, for example, have created a real focus for this sector.
With Donaldson in 22nd spot on the Race to Dubai money list, the real focus of attention for Welsh golf this week switches to two players fighting for their European Tour lives - Cardiff's Bradley Dredge and Bridgend's Rhys Davies.
Packer's real focus was the 400m and she had not planned to enter the further distance.
Working locally gives our fundraising activities a real focus as well as an immense sense of satisfaction.
BHP Billiton President of Iron Ore Ian Ashby said, "While this move to an owner-operator model will remove a layer of complexity and costs from our business, the real focus of this proposed transaction is the work force.
It is particularly encouraging that SMEs would invest additional finance in expanding into new markets or purchasing new equipment as it indicates a real focus on growth and level of confidence for the year ahead.
The real focus in Cancun was on rebuilding trust in the process and an attempt to put the talks on a new footing, with all countries accepting some share of responsibility for meaningful action on climate change.
As we now begin our real focus on what should be a terrific jumps season, we hope that the audience will go on enjoying the further changes and improvements that we plan to bring to our coverage.