Rapport(redirected from rapports)
Also found in: Dictionary, Thesaurus, Medical, Encyclopedia.
The state of affinity between two people who are communicating. Rapport is vital in person-to-person marketing because one is more likely to buy from someone with whom one has an established relationship. Salespersons work to build rapport with their customers because it helps to increase their success. They use a variety of tactics to do this, including eye contact, smiling and even gift-giving.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved