Eyebrow

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Eyebrow

In print marketing, a small bit of text placed over the main headline of an advertisement. For example, an eyebrow may read "Local Opera Presents" over the larger headline, "FIGARO."
References in periodicals archive ?
A new advertising campaign by tobacco giant Philip Morris is raising eyebrows in America's dairy land.
You'd better believe she'll be raising eyebrows with her forthcoming NBC telepic, ``A Friend's Betrayal,'' in which she plays an artist who seduces her friend's 18-year-old son.