questionnaire


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Questionnaire

A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.

questionnaire

a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

References in periodicals archive ?
Dr Fahad Matar Al Neyadi, Acting Undersecretary of the Department of Community Development, said the Quality of Life Questionnaire -- Abu Dhabi 2019, is an important research tool that measures the development of the community, that enables the UAE's leadership to identify challenges facing Abu Dhabi's community and set the agenda for addressing those challenges.
Validity and Reliability Aspects of a Newly Developed Questionnaire for Auditory Localization.
What is the validity of Leadership Level Assessment Questionnaire when it was conducted with the leadership of university level?
In Berlin questionnaire, out of 62 patients 49 had a high risk of OSA answering, while 13 had a low risk of OSA answering.
Discussing the purpose of the questionnaire, Mr Berry explained: "Each question is designed about an area that can be unethical.
Submissions must be solely the work of the person submitting, and a tick box signifying confirmation of this was added to the format of the questionnaire in 2014.
One advantage of this questionnaire, in comparison to the other self-reporting questionnaires, is that it includes a broad range of the subjects' physical activities during work, sport, and recreational occasions (13).
He said that the NAB had prepared a questionnaire for Inam Akbar.
Residents who receive the questionnaire can complete the survey on line if they prefer by following a short URL link printed on the front of the questionnaire and entering a unique code.

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