problem child

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Problem Child

In growth share matrices, the quadrant representing companies, especially subsidies, that require large cash injections but have low market shares, and therefore usually operate at a loss or with little profit. These companies are normally growing rapidly (hence the need for cash) but represent new markets, products, or brands. Problem children represent an initial stage in growth share matrices; they have the potential to become stars or cash cows, but also to become dogs, depending on how the relevant markets grow. Analysts carefully evaluate problem children to determine whether or not they should be divested. A problem child is also called a question mark. See also: Marketing, Portfolio analysis.

problem child

see BOSTON MATRIX.
References in periodicals archive ?
Paul Pogba said there were 'question marks' over his United future
Arthur also said that there was a question mark over the bowling of spinner Nathan Hauritz, and predicted Ben Hilfenhaus, Mitchell Johnson and Peter Siddle to be the Australian seamers, with Shane Watson as support, for the first Test.
Question marks: Exactly how much can Ryan McCants be counted on?
"At first, we thought we were seeing growth rates of 5%, but we are now beginning to see some question marks," he says.
'We are against anyone, United fans or fans of other clubs, who try to put question marks against any of our players,' he said.
"We are against anyone, Manchester United supporters or fans of other clubs, who try to put question marks against any of our players," he said.
"That imaginative chap Charlemagne (forward-looking Holy Roman Emperor) stirred things up in the 9th century when Alcuin of York came up with a system of positurae at the ends of sentences (including one of the earliest question marks), but to be honest western systems of punctuation were damned unsatisfactory for the next five hundred years until one man--one fabulous Venetian printer--finally wrestled with the issue and pinned it to the mat.
Having just entered into the war with Iraq, the nation's economy was plagued by question marks in 2003, leaving the New York office space market idle.
"U.F.O.-naut J.K." becomes the artist's altered ego, an extraterrestrial maker and distributor of universal signs: question marks, Ping-Pong balls, or wave lines, a more recent signature symbol, formed by tennis balls in a swimming pool in 1992 or drawn on the floor in the "antiperformance" Nova vaznost', 1991.
The other two project categories are "turkeys" and "question marks." Projects can easily become "turkeys" for lack of due diligence in monitoring the status of all projects, and they should be abandoned quickly.
Although questions quickly and easily provoke reader interest and curiosity, we can't litter headline space with question marks, valuable as they are.
What would have become of the humpty-dumpty confederacy in old Alexandria, when they wanted question marks, wanted good news about Tarbaby and rumors of Stagger Lee?