problem child

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Problem Child

In growth share matrices, the quadrant representing companies, especially subsidies, that require large cash injections but have low market shares, and therefore usually operate at a loss or with little profit. These companies are normally growing rapidly (hence the need for cash) but represent new markets, products, or brands. Problem children represent an initial stage in growth share matrices; they have the potential to become stars or cash cows, but also to become dogs, depending on how the relevant markets grow. Analysts carefully evaluate problem children to determine whether or not they should be divested. A problem child is also called a question mark. See also: Marketing, Portfolio analysis.

problem child

see BOSTON MATRIX.
References in periodicals archive ?
We're hoping that people will see these question marks in the river and go off and find out why.
Arthur also said that there was a question mark over the bowling of spinner Nathan Hauritz, and predicted Ben Hilfenhaus, Mitchell Johnson and Peter Siddle to be the Australian seamers, with Shane Watson as support, for the first Test.
But the big question mark hanging over them is their forwards.
It is probably the best Six Nations ever because of the forms of the team and the question marks hanging over every nation,' said Robinson.
is neither "transparency" nor "opaqueness," but the question mark at the end.
By far the most hideous punctuation horror is the appalling practice of entering multiple exclamation and question marks, often unbelievably preceded by a space.
THE controversial Holyrood parliament building has new question marks over it.