pure play

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Pure play

A company involved in only one line of business.

Pure Play

A company that works exclusively in a single industry. A pure play company can carry higher risks than diversified companies, but some, especially start-ups, can only afford to be pure plays for the first few years of operation. On the other hand, if a pure play's products are successful in its industry over a long period of time, it may be a stable investment.

pure play

An investment that is concentrated in a particular industry or operation. An investor who believes that snowmobiles are the wave of the future will search for a pure play in snowmobiles. In other words, the investor seeks out a company that does nothing other than manufacture and sell snowmobiles. Likewise, Maytag Corporation is more of a pure play in household appliances than is General Electric, even though General Electric has a larger share of the appliance market than Maytag. Reason: General Electric generates much of its revenues from its other operations.
References in periodicals archive ?
More cautious about overextending themselves with costly advertising campaigns, some pure plays are exploring other ways of building their brands.
Lombardi Software, the developer of TeamWorks(R), award-winning business process management (BPM) software, today announced that it has secured a leadership position in the newly published Forrester Wave(tm) of pure play BPM software providers.
com is one of the true pure plays in e-commerce," said Spina.
Blue Martini Software offers an enterprise application that brings true merchandising to Internet commerce for Global 2000 retailers and manufacturers, as well as Internet pure plays.
All other pure plays are either focused in wireless or they're focused in wireline, but not in both.