pure play

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Pure play

A company involved in only one line of business.

Pure Play

A company that works exclusively in a single industry. A pure play company can carry higher risks than diversified companies, but some, especially start-ups, can only afford to be pure plays for the first few years of operation. On the other hand, if a pure play's products are successful in its industry over a long period of time, it may be a stable investment.

pure play

An investment that is concentrated in a particular industry or operation. An investor who believes that snowmobiles are the wave of the future will search for a pure play in snowmobiles. In other words, the investor seeks out a company that does nothing other than manufacture and sell snowmobiles. Likewise, Maytag Corporation is more of a pure play in household appliances than is General Electric, even though General Electric has a larger share of the appliance market than Maytag. Reason: General Electric generates much of its revenues from its other operations.
References in periodicals archive ?
The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Pure Play Software Testing Service market landscape and its growth prospects in the coming years.
Commenting on the report, an analyst from TechNavio's IT Services team said; The Global Pure Play Software Testing Service market is witnessing a trend of vendors offering cloud-based testing solutions.
This report by TechNavio Insights highlights the current and future market potential of the Global Pure Play Software Testing Service market.
Market Trends in Pure Play Software Testing Services Market
The promotion will incorporate on-line Radio and TV streams from Pure Play's catalogue of artists, as well as Pure Play Music's Music Download Store where students can redeem free download vouchers given as awards.
Existing HSBC student customers will be sent an email announcing the launch of "Fresher Sounds" and will also receive a "Fresher Sounds" pack through the post containing a voucher to download 15 free tunes from the Pure Play Music Store.
SlashSupport is a leading global pure play advanced tech support company founded by the San Jose headquartered Cybernet Software Systems Group (CSS).
represents a strong vote of confidence in GVIS management's ability to execute on their plans to become the leading pure play Enterprise Solutions provider in the Homeland Security industry.
Produced by Jim Sinur, VP Distinguished Analyst at Gartner, the Pure Play BPM Magic Quadrant, 2Q04 evaluates over 50 vendors in the sector.
But while she contends that home furnishings has the potential to capture a significant portion of the consumer dollars spent on the Web, in part because the off-line home furnishings market is fragmented and time-consuming to shop, Hale is quick to add that it might take years for sites to achieve this potential, and that pure plays face numerous obstacles.
They are not pure plays, but they have a bio-fuels division, a wind power division.
As a result of this extensive evaluation, Forrester elevated Ultimus' position to "strong performer" in the report "How Do The BPM Pure Plays Stack Up?