pure play

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Pure play

A company involved in only one line of business.

Pure Play

A company that works exclusively in a single industry. A pure play company can carry higher risks than diversified companies, but some, especially start-ups, can only afford to be pure plays for the first few years of operation. On the other hand, if a pure play's products are successful in its industry over a long period of time, it may be a stable investment.

pure play

An investment that is concentrated in a particular industry or operation. An investor who believes that snowmobiles are the wave of the future will search for a pure play in snowmobiles. In other words, the investor seeks out a company that does nothing other than manufacture and sell snowmobiles. Likewise, Maytag Corporation is more of a pure play in household appliances than is General Electric, even though General Electric has a larger share of the appliance market than Maytag. Reason: General Electric generates much of its revenues from its other operations.
References in periodicals archive ?
Companies reap benefits from pure play software testing services providers in terms of expenditure, time, and convenience.
The Pure Play Software Testing Service refers to a testing process of a developed software by an IT company.
The report by TechNavio Insights forecasts the size of the Pure Play Independent Software Testing Services market in Europe over the period 2008-2012.
TechNavio's report, the Global Pure Play Software Testing Services Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts.
Pure Play is an entire music infrastructure that allows an artist to self market their own music.
Pure Play Music (Pink Sheets: PPML) and HSBC, a major multinational financial institution, will team up to provide students free access to music through their "Fresher Sounds" promotion.
MemCore Inc, the leading pure play Memory Controller IP solutions company, today announced that ESS Technology (Nasdaq:ESST) has selected MemCore to provide a DDR Memory Interface solution for a new, highly integrated IC for Blu-ray DVD and HD-DVD players.
Previously-announced agreement increased by 40%; estimated first year revenues for Pure Play of over $18 million
The ASP Report profiles the universe of pure play, vertical and CLEC ASPs, as well as Internet Business Services providers and independent software vendors.
9 /PRNewswire-FirstCall/ -- Pure Play Music's (Pink Sheets: PPML) Vice President of A&R, Rosch Thompson, will join industry leaders and innovators as they discuss the current state and future of the digital music industry.