Plug

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Plug

A variable that handles financial slack in the financial plan.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
Patients were randomized 2: 1 to receive either OTX-DP or a placebo vehicle control punctum plug without active drug.
Punctum plugs are convenient therapy options for the treatment of xerophthalmia encountered in triple-A syndrome.
Altacor has launched Comfortear Lacrisolve 180, an absorbable punctum plug that lasts 180 days.