Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
The company said it believes that OTX-DP is the first sustained release drug-eluting corticosteroid punctum plug to enter and complete Phase 3 clinical trials.
With strabismus surgery including punctum plug insertion, any other surgery can be simultaneously carried out during a single session of general anesthesia.
Punktum tikaci olarak 5 mm boyutlu silikon materyalden yapilmis (Occu-Flo Punctum Plug, US IOL; ABD) tikaclar kullanildi.