pull strategy

‘pull’ strategy

a manufacturing and marketing approach which emphasizes ‘pulling’ products through the DISTRIBUTION CHANNELS by spending on ADVERTISING and consumer promotions (free samples etc.) to increase the final demand for the products, so that consumers' demand encourages wholesalers and retailers to stock it.

In practice, SALES PROMOTIONS campaigns usually use trade promotions as well to encourage wholesalers and retailers to ‘push’ the product. See ‘PUSH’ STRATEGY.

References in periodicals archive ?

We need to follow the pull strategy; to select the right events then showcase our best, only for those events to ask for our future participation.

2017 has introduced new clientele to local fashion scene: Farida Temraz

It is an ethos that drives the pull strategy, by truly understanding and adapting to the needs of the customer.

Empathy economy promises more meaning for customers

But by creating a pull strategy coupled with our packaging and kitting capabilities, we have what we believe is the best system out there from a pure VMI standpoint."

Lawson's multi-purpose DC: Lawson Products built a new distribution center to optimize its network, package and kit products, and deliver better customer service to its branch DCs and customers

The Push and Pull strategy is the key for sustainable transport development, and if followed may have significant influence on modal split.

Peshawar public transport strategy and upgradation measures

Speaking to Gulf News ahead of Dubai International's 55th anniversary on September 30, Paul Griffiths said there is already a "push strategy and pull strategy" towards Al Maktoum International in the emirate's south.

Dubai International congestion to push airlines to Al Maktoum

This approach involves: (1) Clearly differentiating offerings; (2) Seamless delivery of products and services and increased product penetration through a pull strategy; (3) Digitizing and streamlining on-boarding compliance; and (4) Transitioning into a smart and highly adaptive coverage model that allows clients to move and transact seamlessly across online and offline channels.

GCC wealth growth gives private banking robust opportunities

This approach involves: (1) Clearly differentiating offerings; (2) Seamless delivery of products and services and increased product penetration through a pull strategy; (3) Digitising and streamlining on-boarding compliance; and (4) Transitioning into a smart and highly adaptive coverage model that allows clients to move and transact seamlessly across online and offline channels.

2nd GCC private banking study

The pull strategy creates demand for your service by appealing to potential buyers, with a value proposition that they want to purchase.

Outside looks in

- MEMS device suppliers are technology-centric and exhibit a technology push versus market/applications pull strategy

Barriers to the successful commercialisation of MEMS. the 2012 MEMS industry commercialization report card

When following a pull strategy, a biopharmaceutical market segment has often the following characteristics: 1) low disease diagnosis, 2) significant disease-related stigma (e.g.

Biomarketing strategy and tactics 101: Part III of III

Marketing is required to be shifted from push to pull strategy where customers are driven towards the bank based on product offering and services with each customers acting as an influencer in their own right to promote the bank through word of mouth.

STRATEGIES REQUIRED FOR BANKS TO DRIVE CONSUMER BANKING GLOBALLY

In effect, for retailers who carry them, products that are associated with well-known celebrities deliver the pull strategy that all brands promise.