pull strategy

‘pull’ strategy

a manufacturing and marketing approach which emphasizes ‘pulling’ products through the DISTRIBUTION CHANNELS by spending on ADVERTISING and consumer promotions (free samples etc.) to increase the final demand for the products, so that consumers' demand encourages wholesalers and retailers to stock it.

In practice, SALES PROMOTIONS campaigns usually use trade promotions as well to encourage wholesalers and retailers to ‘push’ the product. See ‘PUSH’ STRATEGY.

References in periodicals archive ?
We need to follow the pull strategy; to select the right events then showcase our best, only for those events to ask for our future participation.
It is an ethos that drives the pull strategy, by truly understanding and adapting to the needs of the customer.
But by creating a pull strategy coupled with our packaging and kitting capabilities, we have what we believe is the best system out there from a pure VMI standpoint."
The Push and Pull strategy is the key for sustainable transport development, and if followed may have significant influence on modal split.
Speaking to Gulf News ahead of Dubai International's 55th anniversary on September 30, Paul Griffiths said there is already a "push strategy and pull strategy" towards Al Maktoum International in the emirate's south.
This approach involves: (1) Clearly differentiating offerings; (2) Seamless delivery of products and services and increased product penetration through a pull strategy; (3) Digitizing and streamlining on-boarding compliance; and (4) Transitioning into a smart and highly adaptive coverage model that allows clients to move and transact seamlessly across online and offline channels.
This approach involves: (1) Clearly differentiating offerings; (2) Seamless delivery of products and services and increased product penetration through a pull strategy; (3) Digitising and streamlining on-boarding compliance; and (4) Transitioning into a smart and highly adaptive coverage model that allows clients to move and transact seamlessly across online and offline channels.
The pull strategy creates demand for your service by appealing to potential buyers, with a value proposition that they want to purchase.
- MEMS device suppliers are technology-centric and exhibit a technology push versus market/applications pull strategy
When following a pull strategy, a biopharmaceutical market segment has often the following characteristics: 1) low disease diagnosis, 2) significant disease-related stigma (e.g.
Marketing is required to be shifted from push to pull strategy where customers are driven towards the bank based on product offering and services with each customers acting as an influencer in their own right to promote the bank through word of mouth.
In effect, for retailers who carry them, products that are associated with well-known celebrities deliver the pull strategy that all brands promise.
Full browser ?