public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
I agree with the findings in the Initial Data Report of IABC's valuable study, "Excellence in Public Relations and Communication Management, that "CEOs who value excellent public relations often do not have excellent departments in the organizations they head in large part because of a shortage of knowledgeable, strategic public relations managers and an oversupply of public relations technicians.
So the trend of public relations in China began, according to a report by Yu Jun, editor in the Shanghai office of the Public Relations Society of China.
In 1976, Willard transitioned from journalism to public relations when he landed the job of press secretary for U.
Officials said much of their public relations budget has gone toward defeating the federal government's attempt to take over power transmission lines and to defuse allegations of price-gouging during the state's energy crisis.
Nevertheless, one breeding ground for highly skilled public relations professionals does exist.
Gruban is a founding member and past president of IABC/Slovenia and of the Public Relations Society of Slovenia (PRSS).
In addition, the development of entry-level communication skills are ahead of those developed by graduates of undergraduate programs only a few years ago," says Melvin Sharpe, chair of the Public Relations Society's Educators' Academy.

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