TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation
, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners.
The presenters, Steve Longley, CEO of Philadelphia-based TPG Direct, and Brent Walker, VP and CMO of C2B Solutions, in Mason, Ohio, say the advantage of psychographic segmentation
is that its results are more effective in resonating with a consumer's motivations and unspoken needs than traditional ways of segmenting consumers, like demographics, deliver.
is an effective way to segment markets (Urbonavicius & Kasnauskiene, 2005).
variables that come into play when we speak of psychographic segmentation
are primarily psychological in nature.
comprises opinions, activities, interests, attitudes, and values.
type 1 or 2 diabetes, metabolic syndrome) or a demographic or psychographic segmentation
, the message must be targeted, clear and compelling.
Today's "mature customers" have replaced yesterday's "senior citizens." Their refusal to fit neatly into historically defined behavioral boxes has led many analysts to turn to psychographic segmentation
in order to better understand Linda's generation and the generations that immediately precede and follow it.
In addition, the psychographic segmentation
of this large and lucrative sport fan population will help sport marketers, league administrators, and web service providers more effectively communicate with this population.
In literature that deals with this subject matter, the general opinion is that application of some standard methods of demographic and psychographic segmentation
(Kotler et al.
Life style segmentation is also known as psychographic segmentation
. It is developed on the basis of individual ideas, characteristics and patterns of living that may be exhibited in the products and brands they purchase.
Front Runner is now in the process of determining this constituency's technographic profile--a relatively new way of segmenting your customer base, akin to demographic or psychographic segmentation
but focusing on technology behaviors.
is based on lifestyle characteristics, which explain why people behave or believe the way they do.