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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
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a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
While a trademark application can be filed at the USPTO on an intent-to-use basis, an application for review of the proposed proprietary name cannot be submitted to the FDA by a drug applicant until the compound has undergone a thorough series of clinical testing.
-- The Food and Drug Administration is seeking public comment on plans that would enable pharmaceutical firms to reserve proprietary names for medicines as early as the end of Phase II trials.
Users can query detailed descriptions of drugs using simple text searches or can search by NADA/ANADA number, sponsor, ingredients, proprietary name, dose form, route, species, and indications by clicking on the appropriate tab on the web page.
The FDA has conditionally accepted the proprietary name ZULRESSO for Sage's intravenous formulation of brexanolone.
Adlyxin is approved under the proprietary name, Lyxumia in more than 60 countries and marketed in over 40.
In a separate written communication, the agency responded to the NDA request for proprietary name review by conditionally accepting the proprietary brand name, Gimoti.
Additionally, Adlyxin is approved under the proprietary name, Lyxumia in more than 60 countries and marketed in over 40.
Eiger plans to seek approval for a proprietary name or brand name during Phase 3 development.
In conjunction, a request for proprietary name review for Gimoti will be included if and when the company submits a New Drug Application (NDA) for EVK-001 (metoclopramide nasal spray).
One has a varietal name, another uses a proprietary name. One describes the grapes/vineyard/vintage on the back label, while another doesn't even have a back label.
In conjunction, the trademark name QINPREZO is conditionally accepted by the US FDA and the EMA as the proprietary name for the vosaroxin drug product candidate.

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