profile segmentation

profile segmentation

a means of grouping people that allows them to be reached by the communications media (e.g. ADVERTISING, DIRECT MAIL). See MARKET SEGMENTATION.
References in periodicals archive ?
Some of the key products include customer registration service, social login, profile segmentation, integration with third party marketing applications, user management, and customer insights.
The profile segmentation along with the attitudes and pattern of usage of Social Networking Websites from this survey will provide marketers with the necessary tools to formulate strategies to target the vast online consumers.