profile segmentation

profile segmentation

a means of grouping people that allows them to be reached by the communications media (e.g. ADVERTISING, DIRECT MAIL). See MARKET SEGMENTATION.
References in periodicals archive ?
Some of the key products include customer registration service, social login, profile segmentation, integration with third party marketing applications, user management, and customer insights.
The newest comer to the vacuum market is Applica, and according to Dann Provolo, group director of core marketing and brand for the company, the decision to venture into new ground boils down to "consumer-taste profile segmentation. The desires of consumers have changed," he said.