production orientation


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production orientation

the business philosophy of a company which emphasizes the selling of goods and services that it produces, through intensive use of advertising and sales promotion, but which pays only limited attention to the underlying needs of consumers. Such a philosophy is often found in companies dominated by production and engineering managers and stresses the pursuit of technical excellence of products. Since such products have not been designed with the needs of consumers sufficiently in mind they risk being rejected by them. Contrast with CONSUMER ORIENTATION.
References in periodicals archive ?
Table 1 shows the basic characteristics of the surveyed companies (average number of employees, utilization of business capacity, production orientation and number of clients for which the company produces).
Even those who have moved toward a marketing orientation are apt to slide back toward a production orientation from time to time.
Darlene Wagner, an art teacher at Parkway School District's Wren Hollow Elementary School, is being honored for "innovation in the field of media literacy education." Teaching media literacy as part of her curriculum, Ms Wagner teaches media literacy from a production orientation.
The college is located on 75 acres within a midsized city with a heavy industrial production orientation. UPC has an alcohol and other drug program that has been nationally recognized in the years preceding receipt of the evidence-based prevention grant.
Hermle's product line continues to evolve with greater production orientation that will enable it to serve additional markets, says Merk.
"Sell, Sell, Sell: The Modern Production Orientation of Marketing Companies," II.
Multiple curtains of clean oil gently enrobe and uniformly cook foods without disturbing coatings or production orientation. Feed-end fines removal, a full-width pan wiper belt and continuous full-flow filtration maintain the highest oil quality and dramatically minimize cleaning costs.
health care as a social good to health care as an economic good, from production orientation to a marketing orientation ..." (Shortell, Morrison, & Rob inson, 1985, p.
Historically, marketing has passed through four stages: a product orientation stage, a production orientation stage, a selling orientation stage, and finally, today's customer orientation stage.
Broadening conferences, and expositions, production orientation to appeal to wider-ranging operations may help reverse their flagging attendance of the last three years.
We have a production orientation: We incorporate the most efficient production techniques into our resource extraction activities and produce output at the lowest possible unit cost.

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