production orientation


Also found in: Wikipedia.

production orientation

the business philosophy of a company which emphasizes the selling of goods and services that it produces, through intensive use of advertising and sales promotion, but which pays only limited attention to the underlying needs of consumers. Such a philosophy is often found in companies dominated by production and engineering managers and stresses the pursuit of technical excellence of products. Since such products have not been designed with the needs of consumers sufficiently in mind they risk being rejected by them. Contrast with CONSUMER ORIENTATION.
References in periodicals archive ?
Like most organizations, libraries operate under a production orientation.
Even those who have moved toward a marketing orientation are apt to slide back toward a production orientation from time to time.
Teaching media literacy as part of her curriculum, Ms Wagner teaches media literacy from a production orientation.
The college is located on 75 acres within a midsized city with a heavy industrial production orientation.
Hermle's product line continues to evolve with greater production orientation that will enable it to serve additional markets, says Merk.
Sell, Sell, Sell: The Modern Production Orientation of Marketing Companies," II.
Multiple curtains of clean oil gently enrobe and uniformly cook foods without disturbing coatings or production orientation.
health care as a social good to health care as an economic good, from production orientation to a marketing orientation .
Historically, marketing has passed through four stages: a product orientation stage, a production orientation stage, a selling orientation stage, and finally, today's customer orientation stage.
The Company is making the transition from basically an R&D operation to a production orientation.
The affirmation is based on improved operating and financial performance resulting from industry volume increases, cost reduction efforts, restructuring efforts at underperforming subsidiaries gaining traction and continuing production orientation towards lower cost locales.
The Seminar Series gives attendees a look at MicroStation(R)-based GEOPAK software and its production orientation automation that matches the real world of civil engineering, concept through construction design and engineering.

Full browser ?