product variety

product variety

the number and range of BRANDS or PRODUCTS offered by a supplier. How many variants of a product a supplier markets will depend on the degree to which the market is segmented and the number of product variants offered by competitors. In making product variety decisions the firm must consider how to position its brands so as to serve its target market segments without excessive duplication of brands in any segment, and the additional costs of producing small volumes of many varieties with consequent loss of standardization economies. See MARKET SEGMENTATION, PRODUCT POSITIONING, BRAND PROLIFERATION, PRODUCT RANGE.
References in periodicals archive ?
The market is very dynamic in terms of product innovation in order to increase product variety and nutritional benefits.
Manufacturers have responded to the increasing demand by expanding the product variety, thus further heightening consumer interest.
With a wholesome experience of 10 years in trading and with numerous satisfied customers, it is expanding it's product variety through quality gifts.
Compared with traditional cooking methods, the Microfilm delivers greater product variety, superior quality and higher operational efficiency.
As a result, he adds, auctions are really no longer effective for the retailer, given the requirements in terms of product variety, systems, distribution and logistics.
12, had every refrigerated display case updated to both improve product variety as well as energy efficiency.
Feenstra, NBER and University of California, San Diego, and Yongmin Chen, University of Colorado, "Buyer Investment, Product Variety, and Intrafirm Trade"
Beefing up the small wares and bulky plastics mix is part of Grand Union's strategy to increase product variety in its stores, said Bob Pikarsky, housewares category manager for the chain, based here.
It's a rare company that has stable demand from the standpoint of both volume and product variety. But one way to minimize the problem of market dynamics is with a flexible factory.
Consumers are able to access the wide product information and knowledge, product variety and professional services offered in store; this is the most significant strength of health and beauty specialist retailers in China.
The WE[micro]rth factory offers unparalleled product variety: statistically speaking, no two identical trucks are produced in the course of a year.
As part of its commitment to providing better value office furniture with a larger product variety, Endo has introduced a new service in the office furniture industry.

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