product modification

product modification

the alteration by a firm of an existing product to update it and improve its competitiveness in serving existing MARKET SEGMENTS or to modify it to serve new market segments. Where technological change is rapid or where consumer tastes are changing rapidly, appropriate product modifications may be necessary to extend its life (see PRODUCT LIFE CYCLE). See PRODUCT STRATEGY.
References in periodicals archive ?
The high speed connector allows for reliable high-speed I/O access and supports two channels of 10 Gigabit Ethernet and USB 3.0, enabling product modification for future high-speed technology requirements.
Product modification or upgrade tests reformulations, modifications, and upgrades can add new life to existing products and services.
The survey distinguishes between whether or not the selected SMEs introduced new products (product innovation), improved existing products (product modification), introduced new production process (process innovation), and whether the selected enterprises introduced new organizational techniques.
While such expenditures would be considerably different for different products or product lines, it is conservatively assumed that the cost of product modification is 10 times the cost of testing, and that such an estimate also accounts for the modifications of products that are not tested or certified by third parties.
It has always passed these tests without failure or product modification while many other USA and foreign brands are rejected.
Kahn is keen on making the right investments and is methodical in his approach to change and product modification. He's dedicated to a steady course of action and ensuring that haste doesn't impair quality.
To reduce product modification and installation costs it features a modular design with independent modules for the body, pneumatic and spring segments.
It also defines the procedures for companies to follow when facing restrictive 'technical' rules that directly or indirectly ban a product or prevent its placement on the market, or require a product modification or withdrawal of a product from the market (www.ehpm.org).
Recommendation: To leverage key commercial component-based acquisition methods being implemented on Sentinel, and increase the chances of these practices being implemented on all FBI IT programs, the FBI Director should instruct the Chief Information Officer to incorporate into FBI policy or guidance each of the practices that we identified in this report as not being addressed relative to commercial product modification.
Making consumers comfortable with that will either involve a product modification or an effective marketing campaign to explain why taking that step will be good for them, she said.
In addition, new product development and customized product modification continue to be a company priority.

Full browser ?