product line pricing

product line pricing

the PRICING of all the different variants or models of a product which together constitute a product line, for example prices of the ‘basic’, ‘de luxe’ and ‘super de luxe’ versions of the Ford Focus car. Product line pricing seeks to establish appropriate price differentials between the brands making up a line, in relation to the relative quality, sophistication and cost of each brand, vis-à-vis equivalent competitors' offerings and the prices they are charging. In pricing a product line, price relativities between lines may also have to be considered, for example prices of the Ford Mondeo, Focus and Ka cars, since there can be overlaps between product lines, like that between the super de luxe model of the Ford Focus and the basic model of the Ford Mondeo. See PRODUCT RANGE, PRICING POLICY.
References in periodicals archive ?
The Mid-America Group and the Southeast Group generated aggregates product line pricing growth of 6.9 percent and 4.2 percent, respectively, for the fourth quarter, driven by continued price discipline.
Pourcelot concludes, "Centile appreciates such responsive partners as Patton-Inalp who provides excellent support, consistent distribution channels and very aggressive product line pricing. This is the combination Centile customers are looking for."
The next section briefly reviews the relevant literature on asymmetric competition and product line pricing. Subsequent sections present our general mathematical model, discuss the implications of asymmetry, and investigate the impact of various types of cost shocks on a product line that exhibits asymmetric competition.
His consulting experience covers such strategic marketing problems as market segmentation, portfolio product design, marketing resource allocation, product line pricing, database marketing, and new product strategy.
* Aggregates product line pricing increased 5.3 percent; volume relatively flat.
Full-year aggregates product line pricing increased in all reportable groups.
Aggregates product line pricing improvement of 8.1 percent reflects growth in all reportable groups, led by the 11.3 percent increase in the West.
Aggregates product line pricing grew in all reportable groups, led by the 6.6 percent increase in the West, with notable improvement in Central and South Texas, The Southeast group and Mid-America group reported increases of 5.8 percent and 4.1 percent, respectively.
Heritage aggregates product line pricing grew in all reportable groups, led by the 10.7 percent increase in the West Group.
Heritage aggregates product line pricing represents growth in all reportable groups, led by the 17.6 percent increase in the West Group.
Heritage aggregates product line pricing remains strong and increased in each reportable group, led by an 8.3 percent improvement in the West Group.
* Aggregates product line volume up 12.7 percent; aggregates product line pricing up of 5.0 percent.

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